Month: August 2024

WNBA

The WNBA’s Indiana Fever have released mid-season growth numbers: TICKET SALES • Sold out 100% of season ticket inventory • Total attendance is up 264% from last year • 186,000 fans have attended a Fever home game • 230,000 fans have attended a Fever road game MERCHANDISE SALES • 1,193% increase in jersey sales from last year • Team store transactions are up 700% from 2023 • Broke the franchise single-game merchandise sales record four times CONCESSION SALES • Hot dog sales are up 300% so far this year • 2,826 gallons of draft beer have been sold in 2024 (+740%) SOCIAL MEDIA METRICS • Over 800 million views in the last four months alone • Added 1.3 million followers since April 15th • The Fever have more social media views than any other WNBA, NBA, NFL, NHL, or MLB team over the last 4+ months TV VIEWERSHIP • 38 games on national TV this year (most in the WNBA) • Set records for most-viewed WNBA games on ABC, ION, ESPN, and NBA TV CORPORATE PARTNERSHIPS • 225% increase in partnerships • Largest number of team sponsors in the WNBA The 2024 WNBA season is only about halfway over — but it’s safe to say Caitlin Clark is a game-changer. (via X/JoePompliano)

August 21, 2024 admin 0

The Indiana Fever’s mid-season growth numbers paint a picture of remarkable progress and revitalization, underscoring the significant impact Caitlin Clark