1. Not having enough listings
How would you feel if you went shopping at a store or an online website and found only 3-4 options? Disappointed, right?
Likewise, when a buyer comes looking for a house, they expect to receive plenty of options so they can find the property that exactly meets their criteria.
If a realtor runs low on inventory, it negatively impacts the company. An unappealing IDX website with only a few real estate assets won’t do any good for the business.
Therefore, you must ensure that there are sufficient listings on your website. This can directly affect the growth of the commercial real estate industry.
Solution:
Grow your network; connect with local businesses and real estate investors, and list local news & events on your website.
With such helpful resources on your retail real estate website, more people will be inclined toward your website, resulting in increased traffic.
Moreover, by keeping your visitors updated, you collect more leads to convert them into customers eventually.
Leverage your current listing. Make an irresistible ad that showcases desirable and affordable neighborhood listings.
Below is a perfect real estate listing advertisement that shows affordable housing at the best prices.
Why does it make the perfect ad?
- Use of fresh copy “Just listed – best-priced home”
- The image is clean and appealing
- Use of sections that highlights unique aspects of the house
- Not so wordy content – crisp and clear message
- Use of words like “Quick” in the CTA
2. Lead cost is high as compared to the conversion ratio
Your conversion ratio is sure to decrease when you focus only on capturing leads rather than nurturing them.
Your lead cost will skyrocket by capturing and buying leads from various platforms such as Google Ads, Zillow, and other paid campaigns.
Why does it make the perfect ad?
- Use of fresh copy “Just listed – best-priced home”
- The image is clean and appealing
- Use of sections that highlights unique aspects of the house
- Not so wordy content – crisp and clear message
- Use of words like “Quick” in the CTA
2. Lead cost is high as compared to the conversion ratio
Your conversion ratio is sure to decrease when you focus only on capturing leads rather than nurturing them.
Your lead cost will skyrocket by capturing and buying leads from various platforms such as Google Ads, Zillow, and other paid campaigns.
Why does it make the perfect ad?
- Use of fresh copy “Just listed – best-priced home”
- The image is clean and appealing
- Use of sections that highlights unique aspects of the house
- Not so wordy content – crisp and clear message
- Use of words like “Quick” in the CTA
2. Lead cost is high as compared to the conversion ratio
Your conversion ratio is sure to decrease when you focus only on capturing leads rather than nurturing them.
Your lead cost will skyrocket by capturing and buying leads from various platforms such as Google Ads, Zillow, and other paid campaigns.
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